Tag Archives: marketing

The World Internet Summit 2008 in Australia: Will Future Summits Follow Its Success?

The 2007 World Internet Summit held in United Kingdom was a huge success. Judging on the number of participants, the enthusiasm that they demonstrated, and the overwhelming number of success stories from the attendees, it can be said that the summit served its purpose. It was a meeting of great minds and eager learners. And with the recent World Internet Summit 2008 held in Sydney, Australia on March 13-16, one question still hangs: will the next Summit be as successful as these prior ones?

Over the course of the 4-day Sydney event, renowned UK copywriter Alan Forrest Smith underwent the special World Internet Challenge where he created a fund-raising campaign for The Pachamama Alliance, an Amazon Rainforest charity; all done live on stage in front of a 450-strong captive audience. The aim was to raise $100,000.00 by the close of the Summit through donations made online on a designated website.

After showing the audience every step behind the campaign, Mr Forrest Smith recently reported that over $53,958.00 was achieved by that final Sunday evening.

The official website of the World Internet Summit entices participants by promising that right after their attendance, these people are going to be given a chance to literally make thousands of dollars right after the seminar! It is an amazing promise to make and the world of online businesses has yet to make its verdict.

For some, this could be too good to be true but for the organizers, this is highly achievable. Those who attended for 4 straight days were given licenses that would allow them to sell 2 products that haven’t been introduced on any market before. The organizers also promised that the system will be spoon-fed to the attendees which would make them worthy to immediately sell the products. Again, just like in 2007, they aim to do stuff that other events could only dream to achieve.

The 2008 summit taught the basics of internet marketing and why practically anyone would be able to make money online. Many people all over the globe have taken advantage of this great opportunity and they have fired their bosses just because they already can! This seminar promises to produce many more housewives, students, and ex-office workers who will be earning more than they have ever imagined.

The key speakers at the World Internet Summit Australia 2008 included: Tom Hua, Brett McFall, Adam Ginsberg, Ewen Chia, Alan Forrest Smith, Tim Brocklehurst, and Tracy Repchuk (who made close to $100,000 in her first 3 months alone).

The list of topics that attendees experienced included the following:

1. Steps on creating a web page (from zero to the final touches)
2. How to decide on what products to sell online.
3. How a traditional business (or an offline business) can also be transformed into an online success.
4. How to sell physical and information products on the Internet.
5. How to establish overseas market opportunities.
6. The creation of information products that is sure to make a 99% profit from Day 1.
7. How to hunt for public domain products and make a profit out of them.
8. The basics of product creation and how to sell them on the Internet.

The organizers further promised that the participants will surely meet only the best people (those who earn $10,000,000 annually for putting into practice what they teach other people). Attendees also walked away with gifts such as VIP tickets to 5 other events similar to the Summit.

The fee for the World Internet Summit Austrlia 2008 is $997. Looking at all the opportunities for growth that these experts are offering, what is a small price of below a thousand dollars when compared to what you might be earning in just a few days! Just think about it – being your own boss while sitting on hundreds (if not thousands) of bucks.

For more information about the 2007 event – http://www.worldinternetcourse.com


Unique Selling Points: The Trend on Taglines

One marketing concept that has been introduced on the advertisements of the early 40’s was an idea called unique selling points (also more popularly known as unique selling proposition). The theory on USP explains that propositions are presented to the customers and these would eventually convince them to buy the products for the first time, or to switch brands. The term USP came from Ted Bates & Company; from an individual named Rosser Reeves.

Nowadays, USPs are used by major businesses and corporations to make effective marketing campaigns. It has long since evolved from its early 40’s version. Take a look at some of the most famous taglines of our time:

1. ‘We deliver’ for FedEx.

2. ‘Melts in your mouth, not in your hands.’ for M&M’s.

3. ‘Coke is it.’

4. ‘The Citi that Never Sleeps.’ for Citibank.

The concept of having taglines is to be able to sell the product with fewer words as possible. It’s like taking down two or more targets with just one shot—one tagline says it all. USP is now more than just a marketing term. It is now being employed on all types of media design, branding, advertising (and on all mediums such as newspaper, radio, TV, etc).

Creating a tagline for products is just a small aspect of having unique selling points. USP could also mean changing the design of the company logo—even the company logo itself is a unique selling point. There are many more aspects to having USP such as choosing the right color for a certain product or the creation of the right packaging. Unique selling proposition is all about visual and intellectual stimulation and being able to convey the message with just a single photograph or a single sentence (oftentimes, even mere logos work—it worked for McDonald’s with their golden arch and Nike with their swoosh sign).

Promotions could also be good ways to encourage more consumers to buy a certain product or even to prefer to buy a product above another one. Another method is to make more choices available to your clients. Which would make us conclude that unique selling points are almost synonymous with marketing strategies (in fact, it’s a small portion the marketing strategy itself).

The latest trend on USPs is: for very expensive commodities such as automobiles—they have to have longer accounts on the features and benefits; while daily goods can do away with mere taglines. Unique selling points could also be highlighted with values. It is not just about being distinctive anymore but also by conveying to the consumers the value of trustworthiness. A good business provides not only the goods but also satisfaction and dependability.

For instance, a pizza joint that states: ‘The Best Pizza in Town’ could be easily overpowered by another which has the tagline ‘We Deliver Your Pizza in 30 Minutes or It’s Free’. The first tagline simply states that they can provide you with a good, palatable pizza but the second one guarantees more than that. The game is now all about quality and dependability since the consumers are now well-educated.

Nowadays, USPs are everywhere. They’re on print ads such as newspapers and magazines; even on TV, radio, billboards, and on the Internet. It is so far-reaching that it’s no longer possible not to be touched by their power; they are the very essence of marketing campaigns.

Ultimately, it’s about answering your prospective buyer’s (often non-verbalised) question:

“What’s the reason(s) I should buy/get/use/accept this [item/service] from you rather than someone else?”

For more unique information about USPs, check out what Brett McFall has to say as part of http://www.worldinternetcourse.com